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The results of failure are often resentment toward women and/or society.
The 'nice guy' is commonly said to be put by women "into the friend zone" who do not reciprocate his romantic or sexual interest.
' is complicated in that it is influenced both by the measurement instruments used and by subject characteristics." found that women associate different qualities with the "nice guy" label: "Some women offered flattering interpretations of the 'nice guy', characterizing him as committed, caring, and respectful of women.
Some women, however, emphasized more negative aspects, considering the 'nice guy' to be boring, lacking confidence, and unattractive." These studies also cite other research on heterosexual attraction that does not mention the "nice guy" term.
Stephan Desrochers claims, in a 1995 article in the journal Sex Roles, that many "sensitive" men, based on personal experience, do not believe women actually want "nice guys".
According to Mc Daniel, popular culture and dating advice: "...suggest that women claim they want a 'nice guy' because they believe that is what is expected of them when, in reality, they want the so-called 'challenge' that comes with dating a not-so-nice guy." "Although women often portray themselves as wanting to date kind, sensitive, and emotionally expressive men, the nice guy stereotype contends that, when actually presented with a choice between such a 'nice guy' and an unkind, insensitive, emotionally-closed, 'macho man' or 'jerk,' they invariably reject the nice guy in favor of his 'so-called' macho competitor." Another perspective is that women do want "nice guys," at least when they are looking for a romantic relationship.
This was disputed by Richard Dawkins, who wrote the book The Selfish Gene.
Though this is the origin of the phrase, Durocher's remark was specific to the context of baseball, and indeed to the context of that set of players, rather than intended as generally applicable to male/female relationship dynamics or in any other context and his allegation of a cause-and-effect relationship between being nice and finishing last was at most merely implicit – it can also be interpreted as "Nice guys, but they will finish last", rather than "all nice guys finish last".The "nice guys finish last" view is that there is a discrepancy between women's stated preferences and their actual choices in men.In other words, women say that they want nice guys, but really go for men who are "jerks" or "bad boys" in the end.published several "rants" on the concept of the Nice Guy.The central theme was that a genuinely nice male is desirable, but that many Nice Guys are insecure men unwilling to articulate their romantic or sexual feelings directly.