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Clearly, these sites have had a huge impact on dating behavior. More men are on online dating sites and apps (52.4 percent … Right, choose a site or an app that asks you to answer more …

Certain apps and sites target specific interests, age and class demographics. This article is adapted from Date-Onomics by Jon Birger (Workman Publishing Company, 2015) The dating game is rigged, but the problem is not strategic — it’s demographic.

And the 2012 arrival of Tinder changed dating even further.

Older singles often have different mind-sets than young people who join online dating sites, says Janet Siroto, editorial director of, which has seen its over-55 membership almost double in the past two years.

Target marketing, changing demographics, and decreasing stigma about online dating are continually bringing new users to fore.

That means making a dent as a new player will be harder than ever since many will have to build a database of users from scratch, says IBISWorld analyst Jeremy Edwards.

These days, online dating makes it easier than ever to find your "lid." While dominated by big name, mass audience sites, like and e Harmony, a growing number of niche sites are finding success targeting singles looking for something very specific.

Of course there are sites aimed at specific religious or ethnic groups, but there are also those who aim to match couples with very specific interests.

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