Women and dating games

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Researchers noted participants showed the strongest reactions when they didn’t anticipate that they’d be receiving the juice or water; it didn’t matter whether they liked the water better than the juice.

The fact that the reward was unexpected led to activation in the the nucleus accumbens, the part of the brain that is active when people are experiencing pleasurable events.

Playing hard to get is usually successful when it’s with someone who shows genuine interest.Specifically, women have been found to be attracted to men when they’re uncertain if these men liked them in return.Researchers believe the reason for this increased attraction is that women may spend more time thinking about these men, and we grow attracted to what we think about.We probably all do it, to some degree, but the question still remains whether we should.So, is wanting what we can’t have a mating strategy we’ve adopted?

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